Effective communication with Parliamentarians and councillors, as well as civil servants, local government officers and statutory bodies, can help you to create a better environment in which to run your business, add an extra dimension to your campaigns or help to raise your profile. You can also use it to keep abreast of developments in government and to improve your overall communications strategy.
But this is a complex world with its own rules, customs and interrelationships. Whom should you brief, or ask to meet? Who really wields the power on any particular issue?
Communicate Media’s Public Affairs Training courses are practical and results-oriented. They introduce you to who the principal players and institutions are and provide definitions of key terms, as well as showing how a public affairs strategy can play an important role in the wider communications mix.
Communicate Media Public Affairs Training looks at how government works and how to influence it appropriately. By using practical examples and exercises, coupled with useful tips and insights, we’ll show you how to prepare and implement a public affairs strategy that could assist your organisation in its day-to-day business, underpin its strategic direction, or handle a tricky reputational issue.