Effective business writing is not about knowing when to use an apostrophe or the subjunctive – it’s about getting a good return on your investment.
Well written communications can ensure that new and prospective clients have a better understanding of what you do and can be persuaded to buy your product or service. It can encourage your staff to be more engaged and better aligned to your corporate objectives.
Helping employees to know where the organisation is going, how it’s going to get there and what each of them needs to do to play their part is based to a great extent on effective written communication.
Similarly, a simple, well written email or letter to a customer with a complaint or question will keep them happy – and save time and money for your Customer Relationship Management teams.
Communicate Media Training’s business writing courses are practical and results focused. Our writers know from their years of experience what works and what doesn’t work. They have a deep understanding of the psychological tricks of the trade. They know the words, phrases and arguments that will engage readers, persuade them and then encourage them to take the action that you want them to take.
During our business writing courses we look at examples of good and bad written communication. We explore with the participants why some emails, brochures, notifications, and customer communications work and why some don’t.
Our expert writers share their knowledge of what has worked for them and for others and then the participants put this into practice with exercises that are relevant to them.
At the end of the workshop, whatever your area of responsibility or experience with business writing, you’ll have a good grounding in how to write effectively and persuasively – as well as knowing where to use those darned apostrophes.