What do the media think of you? Have they even heard of you? Do they understand your business strategy? How do they view you in comparison to the competition? Are your press releases reaching the right people? Is your media distribution list irrelevant and outdated?
Whether you’re an in-house corporate communications department or a public relations consultancy you need to know the answer to these questions.
Our experienced journalists know what it’s like to be bombarded with press releases – most of which are deleted in a second. According to research by Communicate Media Training eighty five per cent of press releases and press packs are ignored because they are not relevant to the journalist, publication or organisation.
Our experienced journalists are perfectly positioned to ask other journalists about what they think of an organisation’s profile and the effectiveness of its PR operation. In recent case we helped an organisation discover that journalists had the wrong about its core business while another was able to rewrite its corporate comms strategy based on detailed, reliable and up to date information.
We’ll develop with you a set of questions which our team will put to an agreed list of relevant journalists to reveal exactly what those journalists already know about you – perceptions and misperceptions – as well as what they think of you and your corporate communications, how they want to hear from you and when they want to hear from you.
Media Audits carried out by Communicate Media can cover national daily and Sunday newspapers, the regional press, specialist publications, broadcasters and social media sites to determine exactly how the media view you or your client and what you have to do to improve communications with them.