Your organisation is only as strong as your weakest link and this is especially true when it comes to dealing with the media. You’ve briefed all appropriate staff about the current crisis situation and they know how to direct all media enquiries. Your spokespeople are comfortable with the corporate messages and are all prepared for enquiries. Then, next day, the Internet is buzzing about the unhappy atmosphere in your office, the number of redundancies being made, including a woman about to go on maternity leave.
Some of the best stories come from your staff on the front line – switchboard, reception, security and they don’t even know they’ve done it. Was it that nice lady who rang in to enquire about in an order and was chatting away while your colleague found her purchase on the system? Or was it the guy who was apparently from your facilities management company and was asking a few routine questions about the office? Communicate Media’s Be Media Aware session is aimed at staff who would never be called upon to give an interview but should be aware of the tricks that can be used to glean information such as friendly chats and listening in to conversations at local bars and coffee stops.