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Our workshops are customised to your needs and timetables but to give
you an idea of how things might run, this is the agenda for our one day
Starter Pack session.
8.45
Introductory briefing
Sometimes delegates arrive feeling a little apprehensive about
the day ahead. This session gives us the chance to get to know a little
more about them over coffee and croissants before running through the
schedule and objectives for the day.

9.15 - Radio Tutorial
The first of our "Highway Code" sessions looking at some
of the basic mistakes people make when being interviewed with tips on
how to avoid these.

9.45 - Press Tutorial
The low-down on the life of the "hack" and his deadlines!
Our print journalist fills you in on the different approaches required
for dealing with trade or general news interviews and is there such a
thing as "Off the Record"?
10.15 - Prep
Each delegate chooses scenarios on which to be interviewed to give them
practice in handling sensitive issues or explaning difficult company concepts.
10.30
- Interview time
We've talked about how to do it and now we put it into practice.
You're either being interviewed in the radio studio followed by a one-to-one
feedback session, observing in the control room or in our café
talking to our press journalist who will then write up a story based on
this conversation.
11.45
- More interviews
This time on the telephone to show the different skills required
when not face to face with your interviewer. This is followed by a group
feedback session.
12.45 - Morning recap
13.00 - Lunch Off site
While
the group is out having a well earned break and generally being encouraged
to relax, our press journalist is busy beavering away writing up the stories
based on his interviews. Our TV journalist is busy too - waiting round
a corner, ready to pounce on the merry bunch as they return from lunch
for the afternoon session.
It
might be unlikely to happen to them, but once they have been through this
experience they will be fire-proof and know not to say "no comment",
"I don't know" and "I haven't a clue because I've just
got back from lunch"!
14.30 Tv Tutorial
We all tend to "judge books by covers" and need to know how
to use our appearance and behaviour in front of a camera to maximum advantage.
Here we share tips on how to avoid the basic mistakes.
15.00
- How do I look?
Delegates face the camera for a detailed interview in a studio
environment and then later "on the street" providing soundbites
against the distractions of background traffic and passers-by shouting
"Hello Mum".
17.15 - Group Feedback on newspaper
articles
"I didn't say that! Oh yes, perhaps I did".What might seem a
cosy chat over coffee can change the public's perception of your company
overnight and ruin your career if you don't learn
how to handle the gentlemen of the press. Don't be wary - but always be
aware of who you are talking to.
17.30 - Final recap over
a well earned glass of wine (or two!). Delegates leave with copies of
their performance on audio and video cassettes, a newspaper article, course
notes and memory cards.
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