Communicate Media
Communicate Media Home Media Training Crisis Management Presentations Training Contact Us
Conference Support Communicate Media Team Silverstone Management Learning and Development

 

Professional & effective
A workshop to suit you
A typical schedule
Broadcast professionals
A taste of things to come
Contact Us

Our workshops are customised to your needs and timetables but to give you an idea of how things might run, this is the agenda for our one day Starter Pack session.

 8.45 Introductory briefing
Sometimes delegates arrive feeling a little apprehensive about the day ahead. This session gives us the chance to get to know a little more about them over coffee and croissants before running through the schedule and objectives for the day.



9.15 - Radio Tutorial
The first of our "Highway Code" sessions looking at some of the basic mistakes people make when being interviewed with tips on how to avoid these.




9.45 - Press Tutorial
The low-down on the life of the "hack" and his deadlines! Our print journalist fills you in on the different approaches required for dealing with trade or general news interviews and is there such a thing as "Off the Record"?


10.15 - Prep

Each delegate chooses scenarios on which to be interviewed to give them practice in handling sensitive issues or explaning difficult company concepts.

 10.30 - Interview time
We've talked about how to do it and now we put it into practice. You're either being interviewed in the radio studio followed by a one-to-one feedback session, observing in the control room or in our café talking to our press journalist who will then write up a story based on this conversation.

 11.45 - More interviews
This time on the telephone to show the different skills required when not face to face with your interviewer. This is followed by a group feedback session.

12.45 - Morning recap

13.00 - Lunch Off site

 While the group is out having a well earned break and generally being encouraged to relax, our press journalist is busy beavering away writing up the stories based on his interviews. Our TV journalist is busy too - waiting round a corner, ready to pounce on the merry bunch as they return from lunch for the afternoon session.


 It might be unlikely to happen to them, but once they have been through this experience they will be fire-proof and know not to say "no comment", "I don't know" and "I haven't a clue because I've just got back from lunch"!

14.30 Tv Tutorial
We all tend to "judge books by covers" and need to know how to use our appearance and behaviour in front of a camera to maximum advantage. Here we share tips on how to avoid the basic mistakes.

 15.00 - How do I look?
Delegates face the camera for a detailed interview in a studio environment and then later "on the street" providing soundbites against the distractions of background traffic and passers-by shouting "Hello Mum".

17.15 - Group Feedback on newspaper articles
"I didn't say that! Oh yes, perhaps I did".What might seem a cosy chat over coffee can change the public's perception of your company overnight and ruin your career if you don't  learn how to handle the gentlemen of the press. Don't be wary - but always be aware of who you are talking to.

17.30 - Final recap over a well earned glass of wine (or two!). Delegates leave with copies of their performance on audio and video cassettes, a newspaper article, course notes and memory cards.